You can almost hear the roar of big cats. The ICE PLAY spring/summer 2024 collection is a tribute to the flora and fauna of lush green spaces. The garments are a hymn to nature, and also an environmentally friendly message. “Water is life” is the catchphrase behind the line. Some garments are inspired by images of specimens that risk extinction due to human neglect. The close-ups of cheetahs and tigers in their habitat are breathtaking photographic prints, which will be in high demand with Gen Zs, the most sensitive to sustainability issues. Recurrent motivational phrases include “Green revolution” and “Only one Earth”, simple and topical with a high impact.

The women's collection focuses on feline sensuality. Tops, mini dresses and fitted skirts are eye-catching items for all occasions. The pattern with palm trees in pop colours is the backdrop for easy-to-wear garments, such as shirt dresses, pyjamas, shorts and overshirts.