The lights go out and Australian singer Emma Louise performs her summer hit, which has been making everyone go wild for over ten years: "My head is a jungle, jungle". The jungle is a metaphor of a free spirit, a state of mind and core concept of ICE PLAY’s spring/summer 2024 pre-collection. The Italian brand draws on the distinctive features of precise aesthetics made up of prints, shapes and fabrics to show off in the metropolitan jungle. Charismatic looks that tune into Gen Z trends in a mix&match of casualwear and new formal attire.